It all began with two people trying to get fit. We were tired of being out of breath with simple tasks. Being the fastest and most athletic girl in most of my schooling made me wonder what happened in just a few short years. Frustrated and annoyed, I enlisted Alex (reluctantly agreeing at first) to join me in my efforts to get back into shape.
To help us get started I researched some online training plans and came across Couch to 5K by Josh Clark. The first day out was hard, especially with trying to time the intervals with the paper version of the plan in one hand and the new iPhone with the timer in the other. Alex, who is a software developer, saw and opportunity to create a software program. Since he recently bought the first generation iPhone and the app store was the newest and greatest thing, he thought he would give it a try.
Countless nights at the computer developing after his day job, Alex created a very bare bones C25k app: a timer, voice prompts, and the ability to listen to music.
We were so happy to be able to finally start the running program once the app was complete because 9 weeks after developing the initial and only 5K app on the iPhone we did just that and haven’t stopped yet.
Since the first release of our 5K app we’ve made numerous changes to the look, user interface, and most recently, name change Ease into 5K. Out of our simple design we realized through customer feedback, followers on Twitter and Facebook that we were not the only ones who wanted to get in shape with running. We quickly started growing our new found love of running with apps that cover larger distances. Next came Bridge to 10K and Ease into 10K app.
Naturally, as a runner increases distance the concern for time and pace can become the next hurdle. As we researched ways to provide an app that helped with that aspect of running we realized that running alone can not do it. Hence, our personal circuit training app, Bootcamp.
This year we also set out to provide a proven plan that would get a runner to the finish line of a half or full marathon. We sought out Hal Higdon and partnered with Training Peaks to be able to offer Hal Higdon’s Half and Full Marathon apps.
We continue to learn and respond to our customer feedback. Many have suggested an app for walkers. Well we looked into it and most recently developed the Power Walk app.
As we continue to grow we hope that our apps can make a positive change in your lives as it did ours. Our goal is to continue to create and update existing apps to help improve mobile fitness app training.