Meet Cal & Lorie

Today I’d like to give you a sneak peak into something we’ve been working on over the last year or so. TL;DR: See the video below.

It all started with the realization that it’s so much easier to not consume calories than to burn them by exercising — if you are trying to loose or maintain weight.

For instance, if you don’t consume an extra 250 calories of something, you don’t have to:

• Make time for a run
• Change into workout clothes
• Go looking for earbuds (How come they’re never where you last left them?)
• Actually run for 20 minutes
• Shower
• Do your hair again

So many things you don’t have to do just by not consuming extra calories.

I’m not saying we should not exercise. Not at all. Exercise is absolutely needed. It’s good for your heart, your mind, your overall health and you should do it regularly. We make a number of fitness apps that help you exercise. But as a means of loosing or maintaining weight, exercising by itself is not very efficient.

How long does it take me to not eat that 500 calorie bagel and cream cheese ? Zero minutes. How long does it take me to burn the 500 calorie bagel I ate? 40 minutes at a 10 min / mile pace, plus prep and clean up time, that’s at least an hour.

Not very efficient for loosing weight.

It turns out, if your goal is to loose or maintain a certain weight the easiest way to do it is to not consume extra calories.*

Why am I telling you all this? Because it led me to believe that knowing how many calories I consume helps me keep a check on how much food I’m consuming. This ensures I don’t consume too much on a consistent basis.

“But calorie tracking is too time consuming,” you may say.  “I tried it and gave up after a few days.”  Remember this thing I said we’ve been working on? We are making calorie tracking a breeze with Cal & Lorie, your personal calorie tracking assistants.

Here’s how it works:

You text Cal & Lorie what you eat, you can write it out, tell it to Siri, or send a picture. Cal & Lorie will look it up and log the calories for you. It’s as simple as that.

Best of all, it integrates with Fitbit, so you can keep track of your calories burned and consumed all in one place without doing any extra work.

Don’t have Fitbit? No worries, we’ve got you covered. Open the Cal & Lorie app for a detailed view of your meal entries to see if you are staying within your goal.

See Cal & Lorie in action. Watch the video :

Like what you’ve see? Sign up below so we can grant you early access to Cal & Lorie.

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*If you take that to the extreme you’d think starving is the easiest way to loose  weight. But hold on, there’s this thing called metabolism that will rebel if you starve and actually cause you to gain all that weight back. So no starving please. We are just talking about extra calories here.